When you talk to yourself, who listens?
The joke goes something like this. “When someone talks to himself or herself, we call them crazy; when a company talks to themselves, we call it marketing.”
Marketing works best when meaningful messaging is driving it. And it starts with a compelling story told in a clear and memorable way to potential customers who are looking for you and want to buy what you’re selling. More importantly, happy customers will refer you if you provide them with messaging that helps them do that quickly and easily. Power Brands like Apple consistently turn out great marketing because they never forget that they are talking to real people. Many companies forget that and as a result, end up talking to themselves.
So how can you talk to your customers so they’ll hear you?